Water Heater Rebates

Water heating is the second largest energy expense in your home, accounting for 14 to 18 percent of your utility bill. Purchasing an energy efficient water heater with a lifetime warranty provides long-term savings. Extra insulation reduces standby heat loss; high quality and durability produce a longer lasting tank.

The Power Forward water heater rebate program provides rebates for installing new, high-efficiency, lifetime warranty electric water heaters. Residential customers of participating utilities served by Heartland are eligible. Visit our Forms & Applications page to apply.


Qualifying Equipment

50 to 79 Gallons - $200 Rebate

80 Gallons or Larger - $400 Rebate

Water heaters may be installed as part of new construction, a gas conversion or electric replacement.


Please note: MHD and MR models of Marathon water heaters must now be registered within 90 days of installation to qualify for the Limited Lifetime Warranty. If it is not registered within 90 days, it is covered only by a 10-year Limited Warranty. Proof of registration for these models must be included with this application to qualify for the rebate.